2022 NETA Conference & CPB Public Media Thought Leader Forum
January 24 - 26, 2022 | Starting at 1 PM ET
Monday, January 24:
CPB Public Media Thought Leader Forum @ NETA 2022
BREAKING THROUGH TOGETHER | Exploring how public media is embracing innovation and diversity through our content and engagement and leading the way to a stronger, more just civil society.
1:00 PM ET – Welcome, Eric Hyyppa, President, NETA
1:08 PM ET – Opening Remarks & Conversation: Breaking Through Together, Pat Harrison, President and CEO, CPB
A Conversation with Condoleezza Rice and John Bridgeland
- Condoleezza Rice, 66th U.S. Secretary of State and Director of the Hoover Institution
- John Bridgeland, Founder and CEO, CIVIC
1:40 PM ET – Breaking Through Division & Polarization
- David Isay, Founder and President, StoryCorps
- Dr. Peter Coleman, Professor, Columbia University
- Dr. Jennifer Richeson, Professor, Yale University
- Introduction: Stephanie Aaronson, SVP, Engagement, CPB
2:30 PM ET – Keynote by Author Jason Reynolds
- Introduction: Deb Sanchez, SVP, Educational Media and Learning Experiences, CPB
2:45 PM ET – Why’s Everything Coming Up TikTok?
- Dave Jorgenson, The Washington Post’s “TikTok Guy”
- Introduction: Stephanie Aaronson, SVP, Engagement, CPB
3:15 PM ET – BREAK
3:25 PM ET – Leading Through Change: Innovation and Diversity
- Michael Isip, President and CEO, KQED
- Amy Shaw, President and CEO, Nine PBS
- Introduction: Stacey Decker, SVP, Innovation and System Strategies, CPB
4:05 PM ET – Reaching New Audiences
- Raney Aronson-Rath, Executive Producer, FRONTLINE
- Maria Alana Diokno, Director of Audience Development, FRONTLINE
- Introduction: Kathy Merritt, SVP, Radio, Journalism & CSG Services, CPB
4:35 PM ET – Keynote by Former Under Secretary of State for Public Diplomacy Richard Stengel
- Introduction: Anne Brachman, SVP, Government Affairs, CPB
4:45 PM ET – America’s Legacy and Our Future
- Michael Powell, President and CEO, NCTA - The Internet & Television Association and former Chairman, Federal Communications Commission (FCC)
- Patricia Harrison, President and CEO, CPB
- Introduction: Kathryn Washington, SVP, Television Content, CPB
4:55 PM ET – Closing Remarks
- Deb Sanchez, SVP, Educational Media and Learning Experiences, CPB
5:00 PM ET – 2022 Bobbi English Champion for Children Award Presentation
Tuesday, January 25:
2022 NETA Conference
1:00 PM ET– Welcome, Eric Hyyppa, President, NETA
1:05 PM ET – Introduction & Station Remarks, Laura Hunter, Station Manager, Utah Education Network
1:10 PM ET – Finding Purpose and Hope in Our Students' Voices
- John Arthur, 2021 Utah Teacher of the Year, National Teacher of the Year Finalist
1:30 PM ET – Introduction & Station Remarks, Laura Hunter, Station Manager, Utah Education Network
1:30 PM ET – Leveraging Your Mission for Breakthrough
- Juan Johnson, President of Diversity Leadership in Action and Public Media Diversity Leaders Initiative (PMDLI) Facilitator
- Presented by South Carolina ETV
1:50 PM ET– Break
2:00 PM ET – Diversity, Equity, and Inclusion Breakouts
- CEO/General Manager Deep Dive into Diversity, Equity & Inclusion
- Kevin John Fong, Kahakulei Institute
- Eric Hyyppa, NETA
- Community Engagement Deep Dive into Diversity, Equity & Inclusion
- Michelle Otero, Kahakulei Institute
- Tim Eernisse, NETA
- Content Deep Dive into Diversity, Equity & Inclusion
- Charles Tucker, Kahakulei Institute
- Bob Petts, NETA
- Education Deep Dive into Diversity, Equity & Inclusion
- Susan Glisson, Kahakulei Institute
- Rachel Morrison Parsons, NETA
- Marketing and Communications Deep Dive into Diversity, Equity & Inclusion
- Mee Moua, Kahakulei Institute
- Angee Simmons, NETA
3:30 PM ET – Break
4:00 PM ET – Breakouts
- Create More Inclusive and Accessible PBS LearningMedia Resources: Working Session
- Expand Your Digital Audience: Scaling New Models of National-Local Collaboration
- Gwen Ifill Fellows: Forging inclusive paths for young professionals at local stations
- PBS KIDS’ Strategy Content: New Voices, New Approaches Online
- Returning to the Workplace: Supporting the Mental Health & Well-being of Employees Through the Transition and Beyond
5:00 PM ET – Break
5:15 PM ET – 53rd Annual Public Media Awards Gala, presented by Georgia Public Broadcasting
6:30 PM – 7:00 PM ET – Awards Celebration
Wednesday, January 26:
2022 NETA Conference
1:00 PM ET– Welcome, Eric Hyyppa, President, NETA
1:05 PM ET – NETA Board Remarks, Amy Burkett, GM, PBS Charlotte
1:10 PM ET – PBS KIDS Keynote: Sneak Peek Rosie's Rules & More From PBS KIDS
- Sara DeWitt, VP PBS KIDS Digital, PBS
2:00 PM ET – PBS Education Keynote: Reimagining PBS LearningMedia
- Sylvia Bugg, Chief Programming Executive, General Manager, General Audience Programming
- Lori Brittain, VP LearningMedia, PBS
2:15 PM – 3:45 PM ET – Breakouts
- Building Station-Connected Teacher Communities: Scaling for Time, Budget, and Bandwidth
- How the Michigan Learning Channel successfully created a Statewide Engagement Team
- Keep Calm and Put Your Lab Coat On! Captivating Young Audiences Through DIY STEAM Programming
- Leveraging Public Media’s Collective Intelligence to Improve How We Reach Teens and Tweens
- What is the Future of Digital Learning?
3:45 PM – 4:00 PM ET – Break
4:00 PM – 5:00 PM ET – Breakouts
- Designing Programs for Teachers: A Needs Based Approach
- Hindsight is 20/20: How We Built a Pipeline for Diverse Content
- Leaning Into Early Childhood Racial Equity Work
- Facing Suicide: Empowering Stations Around Suicide Prevention
- Sesame Street in Communities: Coming Together Racial Justice Resources in Rural Communities
5:00 PM – 5:30 PM ET – September 2022 Conference Announcement, Networking & Social Hour hosted by NETA
On-Demand Breakout Sessions:
- All Write, All Write, All Write! How Vegas PBS and WQED’s PBS KIDS Writers Contests Have Evolved and Thrived! (pre-recorded)
- The Future is Now: How Young Storytellers Are Building a Stronger, More Diverse Media Industry (pre-recorded)
- Reach Out and Touch: Connecting High-Quality Education Resources for Rural Students (poster)